Video Display Usage and Purchasing in Education Highlighted in TFCinfo's Most Recent Report: Projectors Still Dominating, However Interactivity Places New Demands

TFCinfo recently announced the completion of their latest report entitled "The Use of Projection and Interactive Whiteboards in Education 2013." TFCinfo's report examines and provides detailed information on the use of projectors and interactive whiteboards in educational settings, along with AV video display buying trends in both K-12 and higher education. The need to improve the learning process and enhance the educational experience has been driving AV purchases in educational institutions for years. With the trend of downward pricing, investing in more AV technology is finally a possibility for more and more schools.

This research shows that interactivity continues to be increasingly important to the educational initiatives in K-12 and interactive applications are in demand for all educators who want to involve their students and use learning with technology as a tool. "Interactivity has progressed greatly, despite its additional cost. K-12 has made the most use of interactivity and thus gives a significantly higher priority to interactive features of video displays," states Tanya Lippke, TFCinfo Director of Survey Market Research. "70% of those in K-12 state that on screen interaction is extremely/very important to them, compared to 49% in higher education."

The interactivity that is desired in school settings can be reached in all three technologies [projectors, whiteboards, and flat panels], and this research has revealed some very interesting insights into the competitive interaction of the different display technologies.

While projectors are still the display technology that is most widely used in K-12, it is interactive whiteboards that are highly desired by educators in K-12. K-12's strong interest and figures for interactive whiteboards in this research is actually quite interesting. This suggests that K-12 is continuing to look towards interactive whiteboards for their needs and are perhaps are still not fully aware of the emergence of lower priced interactive projectors as a cheaper alternative.

Since interactive whiteboards are still not available in very large numbers in schools, the lower priced interactive projectors and flat panels could have a major impact on the market position of interactive whiteboards in K-12. With the downward trend in pricing, the rate of adoption of interactive displays in the education market could also be affected with more awareness for different technologies at an end user level.

Projectors perform very well in comparison to other display devices, especially among those in higher education. Projectors currently dominate in higher education due to image size, although many of the most important characteristics of a video display (as rated by end users in each educational sub-segment) are being delivered and met by projectors. Projectors offer the largest display, at an affordable price, without taking up precious classroom space.

This report also revealed a large intent to purchase flat panels in the future for higher education. This is potentially disturbing for projectors; however these are likely for digital signage and entertainment applications, rather than classroom use.

Some major differences are seen in this research between the two groups as to what information sources are most influential, who has the decision making power, how often and how many video displays are being purchased, and how the purchase process works.

This 260+ page report provides readers with the answers needed to more fully understand this market segment, and will enable them to approach this market in a more informed manner. Along with research conclusions of the overall education segment and usage of the displays, some important topics covered include: the install base for video displays, brand usage, future purchasing and important product characteristics, the purchase process (influencers, decision makers, frequency, and training), and much more.

This detailed study is now available for purchase. For a complete brochure and outline of this report please contact Tanya Lippke, TFCinfo Director of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.net.

LED LCD Is The Technology Of Choice For Future Flat Panel Purchases, However Some Big Differences In Motivators For Each Technology Exist Which Could Change The Game

TFCinfo recently announced the release of its yearly benchmark study on the strength of flat panel brands (32+”) and flat panel purchasing preferences. This research reveals that although end users are clear on their desired technology of choice, the major motivators behind each technology (LED LCD, LCD, and plasma), and the way end users weigh their most important desired characteristics with these motivators, the final purchase decision may likely be affected.


Overall, LED LCD is the technology of choice for future flat panel purchases. Well more than half of the business users and entertainment users surveyed state that if they were in the market for a flat panel display today they would want to purchase an LED LCD. But will they actually end up purchasing the LED technology when it comes down to weighing all of their options in their final purchase decision in the future?


Besides overall picture quality, technical aspects are driving end users to LED LCDs. Two of the top reasons respondents’ state that they would most desire an LED LCD is because of the lower power consumption and the thinness of panels. These findings are very interesting because this research reveals that lower power consumption and thinness of panel are two of the least important purchasing factors considered by end users when shopping for a flat panel display today. The price premium analysis in this research also reveals that lower power consumption is the upgrade feature that comes in with the least amount willing to pay a premium for it.


On the other hand, while LCD is not the technology winner for future purchases of either group, the top motivators for LCD are some of the most important factors considered by end users. Both business and entertainment users state the top reasons they would choose an LCD is primarily because of price, reliability, picture quality, resolution, and no burn in issues.


While a high percentage of end users would prefer purchasing an LED LCD, it may be some time before this shift would eventually be able to take place, especially with price and size considerations being so important to consumers.


TFCinfo's recurring annual flat panel study analyzes important purchasing factors, price sensitivities and premiums for sizes and upgrades, preferences on channel, purchasing location, influencers, brand performance (awareness, use, affinity and associations), and much more.  For a brochure and outline of this research please contact Tanya Lippke, by email tmlippke@tfcinfo.net or by phone at (207) 783-0055.

In TFCinfo’s Latest Projector Brand Strength Report Respondents Rank Panasonic, Epson, Sony, NEC, and Sharp Highest For Offering Quality/Reliable Projectors

TFCinfo’s recently published Projector Brand Customer Perception and Preference Tracking Report 2013 reveals that the top four most important factors end users consider when purchasing a projector are overall picture quality, brightness, price, and reliability/maintenance costs.

Experienced projector users and purchasers name Panasonic, Epson, Sony, NEC, and Sharp as the top brands they consider to be high quality/reliable brands. Respondents name Panasonic, Epson, Sony, and Sharp as the brands that offer a great price as an investment (higher price/higher quality), while on the polar end of price respondents name InFocus, Epson, Dell, and Sharp as the brands that offer the best value (price at entry level).

“Being known as offering quality and reliability is an extremely positive position for any brand to be in, and couple that with being viewed as an investment only makes your brand more appealing to consider for purchase,” states Tanya Lippke, TFCinfo Director of Survey Market Research. “This report shows that some brands have an even bigger advantage. A perfect example is Epson, and even Sharp. Not only are these brands in the top five as being viewed as offering a quality projector, they are also viewed as both a good investment and a great value.”

The research measures projector brand strength among experienced projector users and purchasers in the five most important market segments in the AV industry: large corporations, small/medium businesses, small office and home users, education, and government.

This extensive 360 page report reveals detailed customer insights and analysis that will help manufacturers to build and sustain an advantage in the marketplace. Many other brands were researched in-depth and each show significant strengths and weaknesses in certain areas. Other brands not previously mentioned that are analyzed in depth include: 3M, Dukane, Eiki, Hitachi, Mitsubishi, Optoma, Runco, and Sanyo. 

Sony continues to solidify their position in the flat panel market, NEC and Samsung wow with their consistent climb in purchase consideration, and many brands, including Sharp and Panasonic, benefit from a solid brand image.

Lewiston, MAINE – TFCinfo, a leader in AV market research, has announced the completion of their annual Flat Panel Brand Customer Perception and Preference Study 2013.

This is the 7th year that TFCinfo has conducted this research which analyzes and compares perceptions and preferences for LCD, LED and plasma displays among both business and home users. “By analyzing brand strength and perceptions across important market segments, a clear picture emerges year over year as to where brands fall short and where they are improving in each of these segments,” states Tanya Lippke, TFCinfo Director of Survey Market Research. “This research not only analyzes the important aspects of brands and their competitive profiles, but also features, such as higher refresh rates, lower power consumption, and 3DTV. This research reveals which features are most important to end users, the level of interest in upgraded features at different display sizes, and how much more customers are willing to pay for these features.”


When focusing on the three main elements of brand strength which are studied in depth in this research: awareness, image, and intent, some interesting findings are revealed through historical trend analysis in comparing the yearly results.

Awareness
Most notable are Sony, Samsung, and Panasonic. All three brands come in at the top on unaided free recall among both the business and home entertainment segments. NEC, Mitsubishi, and Samsung are important to note as these brands increased their free recall scores this year in both markets surveyed. Unaided free recall is extremely important to ensure that your brand comes to mind to be included in the important pre-purchase research.

LG has a great year when it comes to aided brand recognition, taking the #2 spot among those in business and #3 in entertainment.

Image
A clear picture is forming with regard to some of the most important flat panel purchasing factors and the brands that are being associated with them. Some of the most important factors end users are looking at when purchasing a flat panel are overall picture quality, reliability, and price. This year experienced flat panel users and purchasers name Sony, Samsung, and Panasonic as the top brands described as having an excellent image quality. Respondents name Vizio, Acer, and Viewsonic as the brands that offer the best price (value), while on the polar end Samsung, Sony, and Panasonic are named as offering a better investment (higher price/higher quality). This is a great position for Samsung to be in as end users in this research are viewing the brand as both a great value and a high quality investment.

Intent
While this research shows that Samsung, Sony, and LG are the most considered brands for purchase, it is important to note the movement among other brands. While NEC may not be one of the most recognized flat panel brands, the brand has been extremely consistent and solid in their growth. NEC has posted an increase in purchase consideration each year, for the past four years now. They have improved their consideration levels among the business segment by roughly 15% since 2009. Samsung is another brand where their momentum cannot be ignored. Samsung has done a phenomenal job with their image in this category and it shows in their purchase consideration scores. This tracking study shows that Samsung has improved their numbers every year for the past six years, gaining nearly 25% consideration since 2007.

“Many brands post great scores this year, even some of the lesser known brands. This is very positive news for these brands as initial end user consideration is crucial,” states Tanya Lippke, “In order for brands to turn this consideration into an actual purchase, consumers must have a clear understanding as to what your brand offers in correlation to the purchasing factors that are most important to them. This report reveals what messages the major brands are delivering and how these perceptions are affecting them in the market-place.”
Many brands were researched in-depth and each show significant strengths and weaknesses in certain areas. Brands that are analyzed in depth include: Acer, LG, Mitsubishi, NEC, Panasonic, Philips, Samsung, Sharp, Sony, Toshiba, Viewsonic, and Vizio.

Epson continues to solidify their position in the projector market, Sharp and NEC show important improvements in brand awareness, and Sony and Panasonic benefit from a solid brand image

Lewiston, MAINE – TFCinfo today announced the completion of its “Projector Brand Customer Perception and Preference Study 2013.” This report marks the 12th year that this annual projector brand benchmarking study has been conducted.

This research measures projector brand strength among experienced projector users and purchasers in the five most important market segments in the AV industry: large corporations, small/medium businesses, small office/home users, education, and government.

By analyzing brand strength and perceptions across important market segments, a clear picture emerges year over year as to where brands fall short and where they are improving in each of these segments. This year Sony does particularly well in education and government, NEC continues to perform strong in the business oriented segments, Epson is simply dominating in education, and other brands are also solidifying their position and showing consistent improvement in particular segments.

When looking at the three main elements of brand strength: awareness, image, and intent, some interesting findings are revealed through historical trend analysis in comparing the yearly results.

Awareness
Most notable are Epson, NEC, and Sharp. All three brands post gains in unaided free recall in four of the five market segments surveyed. Epson maintains their top spot in education and government as the most recalled projector brand (unaided) and NEC maintains their top position in large corporations. Unaided free recall is extremely important to ensure that your brand comes to mind to be included in the important pre-purchase research

Some strong increases are also seen this year for brands that have previously suffered from lower overall unaided brand awareness. Unaided awareness for Christie, Eiki, Optoma, and Viewsonic is improving greatly.

Image
A clear picture is forming with regard to some of the most important projector purchasing factors and the brands that are being associated with them. The top four most important factors to look at when purchasing a projector are overall picture quality, reliability/maintenance costs, brightness, and price. Experienced projector users and purchasers name Epson, NEC, Panasonic, and Sony as the top brands they consider to be high quality/reliable projector brands. Respondents name Dell, Epson, and InFocus as the brands that offer the best price (value), while on the polar end Epson, Panasonic, and Sony are named as offering a better investment (higher price/higher quality). This is a great position to be in for Epson as end users are viewing the brand as both a great value and a high quality investment.

“Measuring brand strength and tracking your position in relation to your competitors is especially important in today’s projector market. With so many affordable options more organizations have access to projectors, and competition is further increasing from other large area flat screen displays,” states Tanya Lippke, TFCinfo director of survey market research. “Understanding customer perceptions, preferences and the factors that are driving purchase decisions is critical to the brand management process, and therefore to the growth and profitability of your brand. These customer perceptions can have significant influence in their purchase decisions.”


Intent
Only five percentage points separate the top brands that are most considered for purchase overall this year. Epson, NEC, Panasonic, and Sony are the most considered brands for purchase. Some of these brands are being pushed by their dominance in particular market segments. InFocus, Sharp, and even Mitsubishi hold their own on this measure posting some important consideration gains in certain market segments this year.

“Many brands post great scores this year, even some of the lesser known brands,” states Tanya Lippke, “In order for brands to turn this consideration into an actual purchase, consumers must have a clear understanding as to what your brand offers in correlation to the purchasing factors that are most important to them. This report reveals what messages the major brands are delivering and how these perceptions are affecting them in the market-place.”
Many brands were researched in-depth and each show significant strengths and weaknesses in certain areas. Brands that are analyzed in depth include: 3M, Dell, Dukane, Eiki, Epson, Hitachi, InFocus, Mitsubishi, NEC, Optoma, Panasonic, Runco, Sharp, and Sony.


This extensive 350 page report reveals detailed customer insights and analysis that will help manufacturers to build and sustain an advantage in the marketplace.

HIGHLY ANTICIPATED APPLE iTV WILL HAVE DRAMATIC IMPACT ON ENTERTAINMENT LANDSCAPE

Consumers Striving to Connect Internet-Enabled TVs With Other Connected Devices

Apple’s highly anticipated Apple connected television platform (iTV) is likely to have a significant and disruptive impact on the consumer electronics and entertainment landscape once it’s introduced, according to a new study by Quixel Research and TFCinfo.

The nationwide survey of 1,169 current and potential flat-screen TV owners, which was conducted this June, provides a comprehensive view into the preferences and predispositions towards connected devices, content and services, as well as the emerging attitudes toward Apple products and the hotly debated iTV concept.

According to the study, while intent to purchase an iTV is understandably high among Apple owners (88 percent), a remarkable 80 percent of all current flat-panel TV owners also indicated they would be either extremely, very or somewhat interested in purchasing one of the new Apple televisions, assuming that it includes the company’s traditional attributes (advanced design, innovative features, simple interface, convenient usability and easy connectivity to other Apple devices).

The implications of all of this is clear: Increasingly, consumers are looking to seamlessly connect their home entertainment products with their mobile devices and a variety of content and services, while realizing more capability from their televisions as well, according to Quixel’s “The Projected Impact of Apple iTV and Other Connected Devices on Consumer Entertainment” study.

“Our research shows that there’s a major disconnect between current “smart” or Internet-enabled TVs and consumers,” said Tamaryn Pratt, president of Quixel Research. “Despite thousands of available apps, digital content is only being streamed by 50 percent of these owners, on a daily or weekly basis, and more than 80 percent said that this content was being used just for playing movies”.

“However, our research also shows that this scenario would dramatically change if Apple introduces its anticipated iTV. In fact, it could ultimately disrupt the home entertainment industry in the same way the company forever changed the computer, music, mobile phone, tablet, publishing and retail industries.”  Continue reading

New TFCinfo Home Entertainment Projector End User Survey Reveals Consumer Focus on 1080p

TFCinfo, a leader in AV market research, has announced the completion of their 2012 Home Entertainment Projection Study of recent and future projector purchasers that explores the buying preferences and attitudes of shoppers toward home entertainment projection.

The home entertainment projector purchasers in this study state that they want a large image with a crisp picture and vibrant colors, they want their display to be able to produce digital and HD images, and they want this at an affordable price.

“The latest projectors fit this need unbelievably well, and at price points that some consumers are now willing to pay, offering projector manufacturers a large growth opportunity,” states Tanya Lippke, director of TFCinfo survey market research. “Front projectors have tremendous growth potential because they offer desirable characteristics at a good price. However, they offer an educational challenge to manufacturers due to their newness in the eyes of the average consumer and unfamiliarity to them in the home environment compared to other form factors available, not to mention the difficulty in displaying projectors in the retail environment.”

One of the developments revealed by this report is the clear demand for 1080p. 1080p resolution is clearly the resolution of choice for the home buyers surveyed, however, actual consumer point of sale data shows that at this point the overwhelming preference for 1080p resolution is still only beginning to be reflected in greater market-share.

1080p has gained significant market-share in flat panels, but has up until now represented only a small percentage of projector sales due to price. The higher current prices of 1080p projectors are still a factor in purchase decisions. The prices of 1080p projectors have begun to fall and customer interest is clearly growing.  Continue reading



Flat Panel Display Use Among American Churches Rapidly Increasing According To New TFCinfo Report
Flat panel display use in the house of worship market is rapidly growing according to TFCinfo’s recent research report entitled, “The Use of Video Displays in American Churches 2012.” Of the AV-focused churches that TFCinfo surveyed (churches that have made a strategic and financial commitment to integrate audio visual equipment in their worship service), 61% state that they own at least one flat panel display 32”+. This is a 20% increase, up from 41% in 2009.

As churches increasingly turn toward display technologies to help spread their message and fuel membership growth, this in turn drives demand for additional displays. With the growing trend of multi-site or satellite locations, and video venues of a much smaller size, these bright displays are making a very appealing, affordable option for the churches.

“This is not only increasing dramatically at the large church level, churches of all sizes are embracing flat panel displays,” states Tanya Lippke, TFCinfo Director of Survey Market Research. “This research shows that the percentage of small churches using flat panel displays has doubled. In 2009 25% of the churches with 0-250 seats were using a flat panel display; today half are incorporating the displays into their facilities.” Continue reading 

Epson and NEC continue to solidify their position in the projector market by improving ratings in key market segments, Sony and Panasonic benefit from a solid brand image.

TFCinfo today announces the completion of its “Projector Brand Customer Perception and Preference Study 2012.” This report marks the 11th year that this annual projector brand benchmarking study has been conducted. In this year’s installment some interesting movement is seen among the brands in the three measurable areas of brand strength: awareness, image, and intent. These areas are analyzed across the five most important market segments in the projector industry--large corporations, SMB (small and medium business), SOHU (small office/home user), education, and government.

Awareness
Most notable, Epson and NEC post gains in unaided free recall this year across each of the market segments surveyed, and some of these gains are considerable (NEC up 10% education). Epson, the #1 brand in sales, maintains their top spot in education and takes the #1 spot in government for the first time this year. Unaided free recall is extremely important to ensure that your brand comes to mind to be included in the important pre-purchase research.

Some strong increases are also seen this year for brands that have previously suffered from lower overall unaided brand awareness. Awareness for Optoma, Dell, and Hitachi is improving greatly and beginning to reflect their current market share.  Continue reading

Flat Panel Display Use Churches Accelerates Sharply (up 20% From 2009), while Projector Use Continues to Grow at a Steady Pace

According to respondents in TFCinfo's latest market research study on “The Use of Video Displays in American Churches,” 60% of US churches are looking to purchase and expand upon their projection and video display systems. The house of worship market for audio/visual products continues to grow as churches increasingly turn toward display technologies to improve communications with attendees, and fuel membership growth. This, in turn, drives demand for additional displays.

For over eight years TFCinfo has immersed themselves into the church market to assist manufacturers, dealers and integrators in better understanding this growing market segment. Because there is so much interest in this market, yet there remains limited information, TFCinfo, in conjunction with Church Production Magazine, Worship Facilities Magazine and the new Worship Facilities DESIGNER Magazine, recently conducted an extensive end-user research study to explore the use of projectors and flat panel displays in American churches. TFCinfo surveyed 700 respondents, all of whom are responsible for the AV equipment at their place of worship.

This extensive report provides historical trend analysis by contrasting current results with those of TFCinfo’s earlier church market surveys. One of those trends is the growth in the number of projectors a church owns over time. The churches in this research that state they have three or more installed projectors have gone from 16% in 2004 to 39% in 2009 to 44% in 2011.

Additionally, of the AV-focused churches that TFCinfo surveyed, 61% state that they currently own at least one flat panel display 32”+ (up from 41% in 2009). Based on the need for multiple visual aids in larger churches, and the cost of flat panel displays being more affordable, churches have been looking more to flat panel displays and how they can be used within their church. These results are clearly showing increased opportunities for larger orders.  Continue reading

     

TFC Review Newsletter September 2011

           

Differences in K-12 and Higher Education Video Display Purchasing Patterns Highlighted in TFC Info's Most Recent Report

TFC Info recently announced important AV video display buying trends in both K-12 and higher education from their latest report entitled “The Use of Projection and Interactive Whiteboards in Education 2011.”

TFC Info’s report examines and provides detailed information on the use of projectors and interactive whiteboards in educational settings, purchasing habits, and educational preferences in order to aid manufacturers addressing this important vertical market.

Some major differences are seen in this research between the two groups as to what information sources are most influential, who has the decision making power, how often and how many video displays are being purchased, and how the purchase process works.

While roughly half in both educational segments state that they buy their projectors as needed as opposed to once per period/year, the frequency of projector purchases is relative to the amount of projectors being bought. Institutions of higher learning are heavy purchasers of multimedia projectors. 62% of those in higher education state that they purchase projectors a few times a year; which is in contrast to just 26% in K-12 that state they purchase a few times per year.  Continue reading

       

TFC Info's Latest Flat Panel End User Study Reveals High Demand For Future LED LCD Display Purchases 

Results from TFC Info’s most recent flat panel end user survey reveal that LED LCD is the technology of choice for future flat panel purchases. Pent up demand for the displays are expected while purchasers wait for more competitive pricing.

More than half of the entertainment users surveyed state that if they were in the market for a flat panel display today they would purchase an LED LCD, this is an 18% increase vs. last year’s 2010 results! Although the demand is there, LCD is currently dominating the market now. LCD may get a boost from those not yet ready to purchase LED until prices are more in line with what consumers are willing to pay for the technology (average desired price from study for a 46” LED LCD is $1,042 compared to current average street price of $1,427 1Q’10).  Continue reading